101. The Hidden Power of Agent Advocacy Artwork

Agents Growth Academy

Have you ever wondered what the top agency owners are doing to grow their book of business exponentially each and every month? I’ve personally grown my own agency to multiple locations and dozens of agents over the past 10 years learning from the industry’s leading experts and applying what they teach to my own agency, and now I’ve invited these same experts to share these industry-leading secrets...with you! My name is Jim Schubert and welcome to The Agents Growth Academy

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101. The Hidden Power of Agent Advocacy

April 15, 2025 • Jim Schubert

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In this episode, Jim sits down with John Barbour, CEO of the Independent Insurance Agents of Georgia (IIAG), to explore the vital role that independent agents play in driving real change during one of the hardest markets the insurance industry has seen. John shares his background as a lobbyist and explains how agents can use their relationships and voices to influence critical legal reforms, especially around tort and judicial issues. The conversation offers a powerful look at the importance of grassroots advocacy and the tools now available for agents to make a lasting impact.

Takeaways

John Barbour is the CEO and lobbyist for IIAG, serving as a key advocate for independent insurance agents across Georgia.
John emphasizes the value of relationships in his journey from the State Senate to representing agents at the Capitol.
Legal reform is a top priority as Georgia faces skyrocketing rates, increased exclusions, and mounting underwriting challenges.
The Big I of Georgia has helped secure major wins on tort reform and protected homeowners market stability through advocacy.
Georgia’s status as a "judicial hellhole" drives nuclear verdicts and rate increases, sparking urgent grassroots action.
The Agents Action Center equips agents with tools and resources to educate clients and influence legislators.
John encourages agents to recognize their influence, build relationships with lawmakers, and authentically advocate for change.

Resources from John

IIAG Website
Agents Action Center
Justice Not Jackpots Campaign
All the Sinners Bleed by S.A. Cosby

About John Barbour

John Barbour is the CEO of the Independent Insurance Agents of Georgia (IIAG) otherwise known as the Big "I". he manages all aspects of our association as well as serves as our association lobbyist at the State Capitol. He has worked 22 years at the State Capitol. 5 sessions for the Georgia State Senate, 9 sessions as a lobbyist for the Georgia Association of REALTORS, and now 8 sessions for IIAG.

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Jim Schubert

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