86. Insurance Producers: Fix These on LinkedIn for More Sales

Insurance producers are struggling to make use of LinkedIn’s many features and are missing out on the potential it has to offer. So for this episode of AGA, host Jim Schubert shows how to fix seven things on your LinkedIn profile to start generating more leads and sales, including how to optimize your headshot and create a lead magnet. Stop missing out on the potential of LinkedIn and learn how you can use it to get ahead of the competition!

3 Key Takeaways

• Your banner should be more than aesthetically pleasing; include clear phrases and images that convey who you are without having to scroll. 
• Always list your two biggest roles and include hashtags that attract attention. This will be the second thing people notice when looking at your profile
• People want to see compassion and leadership from their agents. Volunteer work does not go unnoticed.

Resources

How to Create a Lead Magnet that Converts Like Crazy YouTube Video
LinkedIn for Insurance Agents Playlist
southernstatesinsurance.com/careers

About Jim Schubert

Jim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review, and Applied Systems.

Jim is a passionate advocate for small business owners, entrepreneurs, and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction.

Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.

Transcript

[00:00:00] - Right now, LinkedIn is a powerful tool for insurance producers. But if you're not using it to its full potential, you're missing out. Here are seven things to fix on your LinkedIn profile so you can start generating more leads and sales.

[00:02:55] - You have to be in creator mode. It'll allow you to put hashtags in your description. [00:04:12] - A lead magnet is something that adds value and solves a problem for your niche. It could be a blog or LinkedIn post, a video or a video series. The featured section is where you're going to draw people into your world.

[00:09:06] - Get at least three recommendations to fill up the section. Give first before you ask for anything in return. Better yet, try a random act of kindness.

[00:11:48] - If you've been in publications, feature it. Things that the public would generally be able to consume should be on your LinkedIn Page.

[00:12:21] - Pick a topic to focus on, something that you know a lot about as a producer. Write a short article that solves a problem related to that topic. Let the publisher syndicate it for free.