Lead magnets are a great way to collect leads online but can be an obstacle for business owners of all niches. So today on Agents Growth Academy, host Jim Schubert outlines how to create a lead magnet that converts like crazy. You'll learn what a lead magnet is, how to choose the right type of lead magnet for your business, and how to create a lead magnet that provides value before asking for anything in return. By the end of this episode, know exactly what you need to do to get more subscribers and customers in no time.
3 Key Takeaways
About Jim Schubert
Jim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review, and Applied Systems.
Jim is a passionate advocate for small business owners, entrepreneurs, and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction.
Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.
[00:00:00] - Lead magnets are effective ways to collect leads online, but most people don't know how to create them correctly. The purpose of a lead magnet is to solve a problem for someone and give them a quick win. The first step is to brainstorm your target audience's pain points and ask them about their biggest struggle.
[00:02:53] - Choose a lead magnet type that makes sense for your target audience. Jim provides two examples of how he does this with his own lead magnets regularly.
[00:04:30] - Make your lead magnet beautifully. Canva is a great option for this. If you aren’t graphically inclined, outsource the work someplace like Fiverr.
[00:07:22] - Jim offers several free guides and YouTube videos to help you learn to provide value first and improve your content and marketing strategy. Check them out in the resources section!