69. This Content Marketing Idea Generated Him $1.5M in Sales!

If you're an insurance agent or in any kind of sales role–or just searching for new ways to generate sales–this is for you. Host Jim Schubert is going to show you how his friend Stephen generated $1.5 million in sales from a single content marketing idea. Stephen is an insurance agent who's been in the trenches, but it wasn't until the last couple of years that he generated over a million dollars. Today, Jim shares an exercise that will help you identify how you can create content that adds value and makes big profit. 

3 Key Takeaways

• How one insurance agent generated $1.5 million in sales from a single content marketing idea that he gave away for free. 
• How to become an expert in something by spending just ten minutes a day learning more about it.
• ​How to figure out who your audience is and what they want. Start by interviewing people in your target market or niche to get an idea of the language they use to describe their pain points.

Resources

Full Podcast Episode with Stephen Sedlak

AGA’s Marketing for Insurance Agents Playlist

Free guide with 5 Ways to Provide Value Without Asking for Anything  Else in Return: agentsgrowthacademy.com/value

About Jim Schubert

Jim is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review, and Applied Systems.

Jim is a passionate advocate for small business owners, entrepreneurs, and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction.

Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.

Transcript

Show Notes
[00:00:01] - Stephen Sedlak generated $1.5 million in sales from a single content marketing idea. But it wasn't until the last couple of years that he managed to generate this much money.

[00:00:36] - Jim explains how Stephen did it. He wrote a book called The Work Comp Control Effect. He self-published it on Amazon and gave it away for free.

[00:03:20]  Stephen knew his audience, and he knew exactly who he was addressing in his book. Next, he dug deep into their pain points.

[00:05:10] Jim takes you through an exercise to figure out what kind of content you could create to add value to your audience. 

[00:07:05] It’s not about price! It’s about specific pain points. Write down all the areas you have expertise and could spend time getting 10% more knowledge. Remember to just take action.

[00:10:36] - Use the Marketing for Insurance Agents list to download a free guide with five ways to provide value before asking for anything in return.