Michael Overstreet is an agency owner who has been in the industry for over a decade. He takes a seat with host Jim Schubert to share his found passion for using video to educate consumers and grow his business after merging with two agencies. Take the discomfort out of getting behind that camera and get the biggest secret to success with video on this episode of Agents Growth Academy.
3 Key Takeaways
- It's important to keep in mind that not everyone will be interested in what you're selling right away. It may take several interactions before someone is ready to make a purchase.
- To create educational content, start by thinking about what topics would be most helpful or interesting to your target audience.
- Know that it's going to take at least 6 months to start getting traction with your YouTube videos. Consistency is key to success.
Resources
motionarray.com
When Words Collide by Lauren Kessler
Legendary by Tommy Breedlove
YouTube
Website
Facebook
Michael’s gardening channel: The Gardening Nerd
About Michael Overstreet
Michael loves to create educational content, and he loves to use video to do so! He has been in insurance for over a decade and just recently merged his agency with TWO others. They are just having fun as they bring their agencies together. Michael is the first to admit he’s failed a lot, but he has learned a lot of good lessons over the years because of it.
ePayPolicy
The simplest solution for insurance agents to collect credit card and ACH payments
Show Notes
[00:00:53] - ePayPolicy has changed the way Agents Growth Academy collects receivables.
[00:03:06] - Michael shares the history behind their three agency merges. They all have different strengths and weaknesses and they decided to combine their skills to conquer the world as a company.
[00:05:24] - In the insurance world, there are two sides to the debate: the new insurtech companies all online and the old school insurance agents. The sweet spot is usually in the middle, where content and education can help consumers and drive them into your funnel.
[00:06:32] - Michael shares the best way to get people into your funnel is by capturing their email address or phone number. Then you can continue to market and educate them.
[00:08:13] - Giving first and honestly without expecting anything in return is vital in the insurance industry.
[00:14:07] - When it comes to video, you have to be consistent 100%. Don't be boring and let your personality shine in your videos.
[00:26:08] - There are some lessons learned through the process of video content creation. The biggest mistake is not jumping right into it and not being afraid to be who you are. People want to see people who are authentic, because if you're not, they don't want to take action.
[00:28:48] - The insurance industry is very giving and compassionate. People in the industry use their product on the worst day of their life or on a pretty bad day, so agents have to have that compassion.
[00:30:46] - Michael answers the questions from Agents Growth Academy’s rapid fire round.
[00:36:33] - Michael gives his audience some tips on how to create a successful online video.