Agents Growth Academy

49. Your Agency Brand is Not What You Think It Is

July 26, 2022 Jim Schubert
Agents Growth Academy
49. Your Agency Brand is Not What You Think It Is
Show Notes

Design expert, Kick-A agent, and possibly even a psychologist Ciara Gravier joins host Jim Schubert for a rich discussion on your agency’s branding. Build a brand that tailors to the gut over the mind and hear Ciara’s top concrete ways to rethink your brand’s impact on this informative episode of Agents Growth Academy.

3 Key Takeaways

  • Build a brand that appeals to your potential client’s gut, NOT their mind. In today’s world, appealing to the mind is not enough. 
  • Clearly identify what your agency does enough so that each employee can explain similarly to interested parties. 
  • Utilize sensation transfer when designing your brand. Sensation transfer will ensure clients know who you are every time and trust you for that. 



The Brand Gap by Marty Neumeier


The Compound Effect by Darren Hardy




About Ciara Gravier

has been in the insurance industry for almost 20 years. She helped her parents start two scratch agencies: Allstate, and an independent that was sold in 2018. Ciara is now the founder & CEO of The Bunker Insurance & Risk Management where she holds several designations: CIC, CRM, and the CCIC.

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