Host Jim Schubert is about to show you ten marketing ideas that insurance agents or really anybody can use to get more leads and close more sales. Whether you're just starting out or you've been doing this for a while, these tips will help you take your marketing game up a notch on this episode of Agents Growth Academy.
3 Key Takeaways
- How one insurance agent wrote a book and generated $5 million in sales as a result
- How to use an insurance agency app to get more leads from people who aren’t even your clients.
- How creating video content that answers common questions about insurance will boost your agency’s sales exponentially.
Resources
Youtube: How to Drive Sales through Content Creation
Our content marketing playlist
5 ways to provide value before asking for anything in return: agentsgrowthacademy.com/value
About Jim Schubert
Jim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review and Applied Systems.
Jim is a passionate advocate for small business owners, entrepreneurs and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction.
Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.
Show Notes
[00:00:00] - Stephen Sedlak wrote a book called The Work Comp Control Effect to help small business owners reduce their premium for work comp. He self-published the book and it has generated $5 million in sales as he gave it away FREE.
[00:01:31] - Andy Mathisen from GloveBox has shown how you can offer clients AND non-clients this app to access their insurance on the go and ensure they’ll come to you with future questions.
[00:02:50] Create video content that answers common questions. Interview local businesses on a podcast to give them exposure. Chime in on Nextdoor and Facebook threads where people are looking for a good insurance agent.
[00:06:05] Host a seminar or webinar on LinkedIn and Facebook where you're solving a problem your clients are facing or a problem in your niche market. You can cover things like how to hire faster, how to set up Facebook ads, or how to build a funnel.
[00:07:52] - Send automated email campaigns to existing clients using a CRM and then send them back to a renewal review. This is a great way to make sure that you're revealing cross sell opportunities to your clients through your CRM. For us in the insurance industry, this is huge as renewals happen every year.
[00:08:46] - Use CRM to send automated emails and text messages to anyone who fills out your Get a Quote form or request proposal. Nurture your customers by sending them helpful content. Automate emails to existing customers who have one thing but not another.
[00:10:17] - Check out the show notes for a free guide on five ways to provide value before asking for anything in return and additional resources.