Agents Growth Academy

65. Write a Book, Give It Away, and Generate Income

October 11, 2022 Jim Schubert
Agents Growth Academy
65. Write a Book, Give It Away, and Generate Income
Show Notes Transcript

In this episode of Agents Growth Academy, headmaster Jim Schubert interviews Stephen Sedlak from Schmale Insurance Agency about Sedlak's new book, The Work Comp Effect: Seven Steps to Increase Profits Through Your Work Comp Program, particularly how Sedlak is using it to generate income exponentially while giving it away for free.


3 Key Takeaways

  • Writing a book is one of the fastest ways to establish credibility in your industry. 
  • ​Begin by identifying niches that you have knowledge in and narrow those down until you feel you could help others. 
  • How giving away your book for free frequently will help to generate higher income (up to the millions).



Resources

Stephen’s book, The Work Comp Control Effect

email: ssedlak@schmaleinsurance.com

The Compound Effect by Darren Hardy

Extreme Ownership by Jocko Willink, Leif Babin, et al.

LinkedIn

Use code: GROWBIG at checkout to get 15% off your mountainmallow.com purchase



About Stephen Sedlak

Stephen is a partner at Schmale Insurance Agency. He obtained his journalism degree from the #1 journalism school in the country (mizzou). Stephen is known for his #1 amazon best selling book: The Work Comp Control Effect, and he once owned a company in college where they made the cheesiest commercials.



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Show Notes

[00:00:27] - ePayPolicy is the simplest solution for agencies to collect credit card and ACH payments. It allows you to send a link to an invoice for your clients to go online and type in credit card information or use ACH. They've got something now called checkmate that allows you not to check paper checks again through a lockbox system.

[00:01:35] - Stephen Sedlak is a partner at Schmale Insurance Agency. He has a journalism degree from the number one journalism school in the country and a number one Amazon bestselling book. He started a company in college with four college friends called Green Mobile. 

[00:05:30] - Green mobile was a company based out of Columbia, Missouri. It was started in the Frat house with cheesy commercials. 

[00:07:44] - Stephen talks about his book’s program.  The purpose of writing a book is to establish the credibility that you know what you're talking about. 

[00:12:07] - For him, Stephen’s book is something that he will use as a drop in if he's going into business or if he wants to set up an appointment. He explains how he self published the book in a month and made the cover with 20$.

[00:18:38] - “Don't Hire a Claim” is one of the chapter titles of the book. It's easy to read and transformational for small business owners. You don’t need to use your lingo; just make it easy for the client to understand. 

[00:20:34] - Stephen has made 1.5 million in premium as a result of writing his book. He explains why it happened and how it can be replicated.

[00:23:58] - Stephen answers questions from Agents Growth Academy’s rapid-fire round.

[00:31:47] - Stephen advises his audience to focus on revenue-generating activities every day.