Host Jim Schubert is joined by Hal Soden who hits home the most important thing this industry is about: making connections! Hal explains how his agency developed their own niche and what tools they utilized but also explains that they still knock on doors. Get inspired and don’t be afraid to tackle that big business over small ones, connect with other agents, and build relationships with clients on this episode of Agents Growth Academy.
3 Key Takeaways
LinkedIn (send him a note that you heard about him on AGA)
The Wedge by Scott Carney
Never Split the Difference by Chris Voss
Ego Authority Failure by Derek Gaunt
About Hal Soden
Hal Soden, Jr. is a principal and risk management advisor at Oliver L.E. Soden Agency Corp. Hal provides property-casualty consulting and risk management services for mid-size corporate, commercial & NonProfit clients. He specializes in reducing risk & insurance costs using a proprietary risk management process called SAFE365®, written action plans to identify goals, coordinating strategies to prevent injuries, improving safety and claims management systems, and monitoring progress on identified goals.
Hal is the Current Chairman of Big I New Jersey, the industry's premier trade association, and a partner at New Jersey Agents Alliance. Hal resides in Little Silver, NJ with his wife and two children.
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[3:37] Hal talks about being a fourth generation owner
[6:12] Jim invites Hal to share how they’re positioning themselves to grow in the 21st century
[9:15] Hal explains what Safe365 is and how they use it to gain clients through branding
[14:00] They started using The Wedge to help their agency and required training
[17:00] How did Hal’s company get into franchise gyms?
[20:00] Hal answers questions from AGA’s rapid-fire question round
[25:55] He leaves a final piece of advice to listeners