49. Your Agency Brand is Not What You Think It Is

Design expert, Kick-A agent, and possibly even a psychologist Ciara Gravier joins host Jim Schubert for a rich discussion on your agency’s branding. Build a brand that tailors to the gut over the mind and hear Ciara’s top concrete ways to rethink your brand’s impact on this informative episode of Agents Growth Academy.

3 Key Takeaways

• Build a brand that appeals to your potential client’s gut, NOT their mind. In today’s world, appealing to the mind is not enough. 
• Clearly identify what your agency does enough so that each employee can explain similarly to interested parties. 
• Utilize sensation transfer when designing your brand. Sensation transfer will ensure clients know who you are every time and trust you for that. 

Resources

Website: www.bunkeryourrisk.com

The Brand Gap by Marty Neumeier

Canva

The Compound Effect by Darren Hardy

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About Ciara Gravier

has been in the insurance industry for almost 20 years. She helped her parents start two scratch agencies: Allstate, and an independent that was sold in 2018. Ciara is now the founder & CEO of The Bunker Insurance & Risk Management where she holds several designations: CIC, CRM, and the CCIC.

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